Patty Díaz
Patty Díaz is the first Venezuelan to lead the world ranking in a racquet sport. She was ranked number 1 in the world in Beach Tennis, has won more than 40 international ITF championships, and is a winner of 7 gold medals in Olympic Cycle competitions.
SUCCESS STORY
The Problem
Patty came to us wanting to develop a low-cost strategy to gain more sponsors to finance her sports career and to develop a business model that would provide a steady cash flow to invest in sports projects.
At that time, Patty only had an Instagram account. She did not have a website, social media analytics reports to demonstrate her reach or engagement with her audience, and lacked a strategic roadmap for medium or long-term professional growth.
In general, despite being the world number 1 in Beach Tennis, Patty had no way to prove her worth as an influencer and athlete to potential sponsors.
OBJECTIVES
Our Specific Objectives
Achieve an ROI of 200% within 3 months.
Obtain $10,000 USD in sponsorships within 3 months.
Increase her database by at least 1,000 potential clients in 3 months.
Generate and maintain an engagement rate of at least 5% for 3 months.
SUCCESS STORY
What Did We Do to Achieve Our Goals?
We developed a strategy focused on presenting Patty Díaz as an attractive product for brands in the United States that needed to increase their visibility through a sports influencer.
We began by studying the data from her communication channels and professional career, which allowed us to identify valuable information for brands and insights to create a commercial proposal for potential sponsors that would generate not only visibility but also commercial benefits for businesses that hired Patty.
While building the commercial proposal, we focused on monitoring and extracting performance data from her website, which helped us understand consumer behavior and Patty’s real reach in the digital world. We also relied on social media, focusing on growing her follower community and engagement to generate social proof, which would increase Patty’s influence and effectiveness with sponsors.
Since Patty was the main seller of her project, we empowered her through business management and marketing consultations to help her develop a corporate and commercial vision for her business, ensuring her market approach was strategic and structured, always aimed at profitability.
Overall, we followed a roadmap that included not only marketing activities but also business and management consultations, achieving significant results.
SUCCESS STORY
Our Management Step by Step
We conducted an online and offline analysis to obtain key performance indicators for sponsors, allowing us to create the commercial proposal.
We managed her social media to increase reach, engagement, and audience, producing better social proof and branding for sponsors.
We created a commercial proposal for potential sponsors with benefits and financing plans.
We supported her throughout the negotiation process with sponsors and potential clients.
We designed and developed Patty Díaz’s official website with funnels focused on capturing B2B and B2C leads.
We calculated the necessary income for Patty to maintain operations for a year and created an annual budget for expenses and investments.
We provided Patty with sales, business, and marketing consultations, analyzing all possible ways to manage her business in the medium and long term.
We managed the SEO of the platform to generate organic visibility and potential clients localized in the United States.
SUCCESS STORY
The Results
5.900%
ROI
We achieved an ROI of 5,900% during the first 3 months.
50.000$
SPONSORSHIPS
We generated over $50,000 USD in sponsorships in less than 3 months.
2.600%
NEW POTENTIAL CLIENTS
We added over 2,600 new potential clients to her database in two months.
6%
ENGAGEMENT
We reached and maintained an average engagement rate of 6% throughout our management.
SUCCESS STORY
What Patty Díaz Thinks About Our Work
Patty Díaz
Professional Beach Tennis Athlete
Mercadearte is an exceptional agency. They helped me communicate the value of my personal brand and achieve ROI almost from the very beginning.”
