Social Media Management
| Social Media
This service will help you increase your business’s online and offline sales, develop a community of potential consumers, acquire new customers, establish relationships with potential clients, and manage your online reputation.
Contrary to popular belief, managing social media platforms is not as simple as designing and posting content.
Handling an account involves understanding the market, establishing strategies aligned with the client’s DNA, developing numerical and temporal objectives, assigning appropriate performance indicators, and knowing how platform algorithms work, as well as executing activities that truly help achieve the goals.
Good social media management typically works in symbiosis with Digital Advertising, SEO, a Public Relations team, and, most importantly, a properly structured Website to receive social traffic and transform it into conversions (sales, subscriptions, downloads, leads, among others). Well-executed management usually generates:
- Increase in your business's online and offline sales
- Increase in conversions according to the objective
- Improvement of brand credibility in the market
- Acquisition of new potential customers
Roadmap
Social media management is a complex process in which we aim to establish a digital relationship with a community of potential customers to generate conversions. To achieve this, we follow the following process:
- Initially, we conduct an analysis to understand the client's digital status and identify areas of opportunity.
- Next, we assign numerical and temporal objectives, as well as KPIs to measure the effectiveness of the management.
- Once the objectives and KPIs are defined, we develop a strategy focused on achieving the commercial goals.
- We then coordinate social media activities with other marketing teams of the brand (WEB, SEO, PR, events).
- After structuring the roadmap, we begin the execution of activities.
- We respond to consumer questions or comments as quickly as possible to foster trust through customer service.
- Every 30 days, we generate a performance report with the established KPIs and offer a status meeting.
- During the management, we provide advice on digital marketing topics to help increase the performance of activities.
Cindy López
CEO Mercadearte Global
One of the most controversial topics in the market related to this service is the amount of posts. how much is enough and how much is fair? The quantity and type of content are determined based on demand.
For example, it wouldn’t be very beneficial to post every day if your community doesn’t engage with your posts; in that case, you’d be wasting content. The ideal approach is to give posts enough time to reach their maximum performance.
Every client is different, which is why our quotes are not based on packages or the number of posts but on the strategy we need to follow to achieve measurable objectives.
SOCIAL MEDIA
Measurement of Results
A common concern for entrepreneurs, SMEs, and large companies is ensuring their money isn’t wasted on these services.
That’s why we define objectives (both numerical and temporal) and KPIs (key performance indicators) before execution,
allowing us to monitor the process correctly and achieve a positive ROI.
More than likes or the number of followers, we focus on:
Engagement Rate
Allows us to identify if the community is genuinely interested in the content.
ROI
Helps us determine how effective the management is from a financial perspective.
Conversions
Enables us to identify how many actions are generated from the brand's influence.
Traffic to the Website or Store
Allows us to see how many potential customers are redirected to the central conversion site.
SOCIAL MEDIA
Success Story
Discover one of our success stories where our Social Media Management enabled us to uncover a new business opportunity for one of the most important brands in Venezuela.
WHAT OUR CUSTOMERS SAY ABOUT US
Feedback on our Social Media Services
Mercadearte is an agency that offers positive results, they have a high sense of belonging and responsibility.”
Armando Villasuso
Marketing Manager
Venezolana de Pinturas
Mercadearte is an exceptional agency. They are organized, professional, diligent and highly effective. I have worked with them for more than two years and my ROI has always been positive, their RRSS, Ads, Web and SEO services have been perfectly adjusted to my company’s needs and at all times the result has generated tangible gains”.
Daniel Espinoza
Founder and CEO
Fosters Panamá
CONTACT
Contact Us
If you’re interested in our Social Media services, please leave us your details, and a member of our team will contact you as soon as possible.
You can also reach us at hola@mercadearteagency.com or call us at +525511472285.