Branding Design
Logos, Imagotypes, Isotypes, and Brand Manual
This service will allow you to create or optimize your graphic brand, helping you to have a professional image that represents your business, improve customer perception, increase consumer confidence, enhance the likelihood of being remembered over competitors, and provide a usage manual for your in-house team and third parties.
Creating a graphic brand is highly complex, as it must represent your business through legally registerable images and symbols, taking into account neuromarketing techniques. These techniques are used to ensure that the logo, imagotype, or isotype is easy to remember, accurately represents the business sector, creates the appropriate impression for the consumer, and can be applied in different formats.
BRANDING
A showcase of our work
Graphic brands are composed of two elements: logos and isotypes, which together form an imagotype. Most of our branding work focuses on creating imagotypes accompanied by a graphic brand manual. This manual allows you to know the type of font we use, the color codes for digital and printed use, the different formats for use, and the various applications through mockups. This ensures that the brand is always used correctly in the different formats where it is applied.
Creative Process
Our service not only involves designing an aesthetically pleasing image but also creating a fully functional commercial image.
That’s why we carefully consider the business’s commercial objectives in our roadmap.
Sending a form to the client with a list of technical and strategic questions.
Name search in the country of interest for subsequent registration.
Delivery of the first samples.
Testing with the target audience of potential consumers.
Creation and delivery of the brand manual.
Meeting for review to pivot information about the business.
Execution of initial sketches for validation with the client.
Optimization according to client feedback.
Delivery and final approval.
Sending editable files in .ai, .psd, and .png formats.
Apesta menta
CK
Grand Sports Café
Greal
Meaury
WBA
BRANDING
Brand Style Guide
The style guide allows you to understand all the elements that make up your brand, as well as the correct ways to use them, and are often very useful in graphic design processes, physical events, and/or any scenario where your brand is used.
WHAT OUR CUSTOMERS SAY ABOUT US
Feedback on our Branding Design Services
The graphic brand design at Mercadearte is impeccable. Before starting they analyzed all the commercial aspects of my brands, made sure they knew them in depth and developed a highly effective image for my market. Working with them is a no brainer, very easy and rewarding.”
Gerardo de la Fuente
CEO
Greal y Ceramikos
Mercadearte is a comprehensive and very effective agency. Their team designed my company’s logo and took care of the trademark registration in the United States. At all times I had first class legal professionals and strategic advice. They are a company with high quality service”.
Giovan Figueroa
CEO
Boomequipment
CONTACT
Contact Us
If you’re interested in our Branding Design services, please leave us your details, and a member of our team will contact you as soon as possible.
You can also reach us at hola@mercadearteagency.com or call us at +525511472285.