SEO Positioning
Search Engine Optimization
This service will help you increase the number of potential customers, boost your sales, position your business on the first page of Google results, improve your website traffic, optimize your online reputation, give visibility to your business on specific topics, and gain authority in your area of expertise.
SEO management is essential for most businesses with a digital presence, especially e-commerce (online stores), news portals, and highly specialized companies or those with significant competition in their market.
SEO involves implementing techniques and tools that make a business easily accessible to potential customers through search engines like Google, Yahoo, or Bing, among others, and ensuring it is the first choice for consumers when searching for related products or services. Some benefits of having a specialized SEO team include:
Increasing the number of potential customers
Improving your business sales
Positioning your business on the first page of Google
Increasing your company's visibility
Optimizing your online reputation
Improving the results of Ads campaigns
Doing SEO is not just about creating a blog and generating relevant content; it involves:
Analyzing the target market to understand consumer behavior regarding searches on sites like Google, Yahoo, Bing, etc.
Conducting keyword studies to understand what terms consumers use to find the product or service they are interested in.
Assigning metadata within the website to connect with potential organic customers.
Implementing specialized codes like schemas or rich snippets to enhance the performance of specific information on the web for consumers.
Understanding search engine algorithms to establish action protocols to achieve commercial objectives.
Having knowledge of machine learning to understand how algorithms learn and anticipate decision-making.
Interact with PR teams to identify the best way to create referrals for the business on third party platforms.
Creating backlink strategies and campaigns to optimize traffic and the reputation of your business's website.
Having copywriting skills to ensure proper semantics on the site and adequate monitoring.
Defining KPIs (Key Performance Indicators) to measure management and ensure a positive ROI based on organic traffic.
Optimizing site speed, internal linking, and site architecture, as well as correcting high and low-impact errors.
Advising clients on actions and strategies to optimize management performance and improve business outcomes.
Roadmap
When managing the SEO positioning of our clients, we take into consideration the business objectives and the timeframe for achievement. This allows us to establish a symbiosis with other areas of execution involved in the effectiveness process, such as managing advertising campaigns, managing social media, managing PR (public relations), optimizing the website, publishing articles in media, and organizing physical or digital events.
Website Audit and Diagnosis
Market and Competitor Analysis
Creation of a Positioning Strategy
Execution of Corresponding Activities
Delivery of Performance Report
Initiation of Off-Page Activities
SEO
Case Study
A women’s clothing company based in Chile was facing a common issue: despite having a robust e-commerce platform, technical problems were preventing them from achieving quality organic traffic. Discover how we managed to generate an ROI of over 200% in just three months with an SEO service.
WHAT OUR CUSTOMERS SAY ABOUT US
Feedback on our SEO Services
The Mercadearte team provided us with effective information and analysis that helped us improve the SEO of our online store. This information was really relevant for taking actions that boosted organic presence in search engines and consequently sales from that channel.”
Paola Rivadeneira
Marketing Director
Mujerón
Mercadearte is an exceptional agency. They are organized, professional, diligent and highly effective. I have worked with them for more than two years and my ROI has always been positive, their RRSS, Ads, Web and SEO services have been perfectly adjusted to my company’s needs and at all times the result has generated tangible gains”.
Daniel Espinoza
Founder and CEO
Fosters Panamá
CONTACT
Contact Us
If you’re interested in our SEO services, please leave us your details, and a member of our team will contact you as soon as possible.
You can also reach us at hola@mercadearteagency.com or call us at +525511472285.