Digital Advertising (Ads)

and Lead Generation

This service will help you acquire new customers, increase visibility for your product or service, boost conversions, enhance profitability, build databases, and improve your ROI (Return on Investment).

Get Service
Publicidad Digital ADS

Digital Advertising (Ads) management is essential for all types of businesses and involves running advertising campaigns on social platforms such as Facebook, Instagram, TikTok, WhatsApp, LinkedIn, and/or search engines like Google, Yahoo, or Bing, among others. The objectives include:

  • Increasing visibility for a message, product, or service.
  • Generating conversions (subscriptions, downloads, follows, likes).
  • Obtaining specific market behavior data.
  • Validating the performance of a product or service.
  • Driving traffic to a website.
  • Increasing sales in a digital store.
Digital Advertising (Ads) complements the Lead Generation, process, a necessary service in B2B companies, which allows capturing data from potential customers (name, surname, phone number, email, company, position, and country) so that they can be contacted by the Sales Department with the objective of:
  • Generating sales or conversions.
  • Increasing Return on Investment (ROI).
  • Creating databases for email marketing.
  • Boosting profits in a specific area.
Get Service

Roadmap

During the execution of our services, we ensure to: understand the market, have optimized social platforms or landing pages capable of generating conversions, establish objectives, allocate appropriate Key Performance Indicators (KPIs), accurately measure campaigns numerically, and present monthly reports explaining the monthly performance of the management.

Market research to understand the environment and audiences where Ads will be executed (B2B and B2C).

Creation of a website,  landing page, or activation of social platforms where ads will be redirected (B2B and B2C).

Definition of objectives and KPIs, installation of measurement tools and UTMs on the website to accurately track campaign results (B2B and B2C).

Implementation of AI-based tools to obtain corporate leads from website traffic (B2B).

separador lineas ads

Simulation of results on different platforms to establish an initial investment based on expected outcomes (B2B and B2C).

Creation of ad copies (text), graphic design of ads, and customization according to each platform’s format (B2B and B2C).

Configuration of ad managers, campaign setup, and real-time optimization (B2B and B2C).

Monthly performance reports, strategic analysis, digital marketing consultancy, and ROI measurement.

Part of our functions is to establish a symbiotic process with Sales Departments to ensure lead quality (B2B and B2C), as well as management results.

Get Service

DIGITAL ADVERTISING

Measurement of Results

One of the most common concerns of entrepreneurs, SMEs, and large companies is how to ensure their money is not being wasted on this type of services. That’s why before starting the execution, we define objectives (numeric and temporal) and KPIs (key performance indicators), which allows us to monitor the process correctly to achieve a positive ROI.

Marketing

*The marketing department (us) is responsible for analyzing the market, designing strategies, creating advertising materials, distributing ads, making optimizations to increase performance, and measuring the quantity of actions, traffic, or leads that reach the sales department.

*Marketing and sales are different teams with distinct responsibilities.

CPC (Cost Per Click)
CPL (Cost Per Lead)
CTR (Click Through Rate) Reach
Impressions
Total qualified leads
Total leads
Total investment cost
ROAS (Return on Advertising Spend)
ROI (Return on Investment)
Traffic and traffic source

*Additional KPIs will be added based on the project’s nature.

Sales

* The sales department (distinct from the marketing team) is responsible for ensuring that the traffic and leads sent by the marketing team (us) convert into conversions (closures, sales, revenue).
*In the case of having an e-commerce, both teams (including PR, programming, and SEO) must work together to achieve the final conversion.
Number of sales obtained
Most relevant products or services
Most effective prospects
ROI (Return on Investment)

*These are the KPIs we usually measure along with the sales team; however, depending on the project’s nature, many more can be added.

In marketing processes, we often use advertising and lead generation in the visibility and demand phases because they allow the client to:

  • Create awareness that the product or service exists.
  • Acquire new potential customers.
  • Leverage existing demand.
  • Increase sales and profits.
  • Achieve a positive ROI and financial stability.
increase-sales-and-profits
Get Service

DIGITAL ADVERTISING

Success Stories

During our collaboration with Wollman Property Group in Mexico, we generated a profit of 3 million dollars with an investment of 100 thousand dollars, resulting in an annual ROI of 2,584%. Over 12 months, we created specialized landing pages for lead generation, ran advertising campaigns on Google and Meta, conducted SEO optimization for all their web platforms, managed social media to capture leads, and established effective processes with the sales team.

WHAT OUR CUSTOMERS SAY ABOUT US

Feedback on our Digital Advertising Services

They are great professionals who understand very well the growth management process for assertive lead conversion. They are great support and partners for any marketing team that needs to develop digital lead capture”

Juan Pablo Cárdenas

Juan Pablo Cárdenas

Marketing Director
Wollman Property Group

Wollman property group

Mercadearte support is extraordinary. They helped me dispel many doubts and fears that I had in relation to investing in advertising advertising. Marketing professionals usually sell smoke, but with them it was totally different, they do not fall into that category, they know what they are doing, they generate results and they make you feel confident.”

Elvi Mariana

Elvi Mariana Feijoó

Franchise Partner
Cinnaholic

Cinaholic

CONTACT

Contact Us

If you’re interested in our Advertising Campaign and/or Lead Generation services, please leave us your details, and a member of our team will contact you as soon as possible.

You can also reach us at hola@mercadearteagency.com or call us at +525511472285.