Mujerón
Mujerón is a Colombian brand of women’s clothing with both online and offline presence in Chile. Its main products include lift-up jeans, blouses, bodysuits, post-surgery girdles, and weight-loss girdles.
SUCCESS STORY MUJERÓN
The Problem
Despite being successful offline, Mujerón faced serious technical issues with their e-commerce, which hindered their ability to generate more sales from organic traffic.
After conducting a thorough diagnosis, we identified several issues: duplicate meta descriptions, URLs without or with incorrect meta descriptions, URLs with SEO format errors, overly long titles, duplicate titles, slow loading times, site architecture problems, and a lack of rich snippets and schema markups for products.
These errors significantly affected how Google perceived the platform, leading to poor quality and quantity of organic traffic.
Due to these technical problems, the platform was not in a position to achieve greater profitability. Thus, the first step was to set specific objectives that we could achieve by correcting errors and optimizing the site semantically.
OBJECTIVES
Our Specific Objectives
Achieve an ROI greater than 50% within 3 months.
Increase revenue from organic traffic by 100% in 3 months.
Increase organic traffic by 50% in 3 months.
Increase transactions by 100% in 3 months.
SUCCESS STORY
What Did We Do to Achieve Our Goals?
Due to the high number of technical errors, our first approach was to categorize the problems into high-impact and low-impact errors, creating a list that allowed us to prioritize the most urgent issues.
Once these parameters were established, we proceeded with the following optimizations:
Corrected duplicate content (meta descriptions, titles, and data).
Generated canonicals to optimize structure.
Assigned keywords to missing meta descriptions.
Corrected titles and enriched the semantic data of the website.
Prepared landing pages for new product launches.
Implemented schema markups.
Created a custom audit tool to identify pages with keyword cannibalization.
Advised the client on site architecture issues.
Provided a strategy to increase the drag budget.
MUJERÓN
A Special System
Mujerón had 4 profiles on Google My Business for their 4 physical stores in Santiago, Chile. We created a system to organize the profile data to determine which keywords were related to each physical location.
This allowed us to understand the consumer’s purchase intent at each offline establishment, as consumers would often find Mujerón on Google, analyze the products on the website, and then visit the physical store.
Thanks to this system, we were able to advise the brand on which physical stores would be more effective for certain products, all based on digital search behavior.
SUCCESS STORY
The Results
135%
ROI
We achieved an ROI of 135%
in less than 3 months.
1.057,05%
INCREASE IN REVENUE
We increased revenue from organic traffic by 1,057.05% in 3 months compared to the same seasonal period the previous year.
78,95%
INCREASE IN ORGANIC TRAFFIC
We increased organic traffic by 78.95% in three months compared to the previous seasonal period.
840%
INCREASE IN TRANSACTIONS
We increased the number of transactions by 840% in 3 months compared to the previous seasonal period.
64,07%
AVERAGE ENGAGEMENT
We increased organic traffic from new users by 64.07% compared to the previous seasonal period.
SUCCESS STORY
What Mujerón Thinks About Our Work
Paola Rivadeneira
Marketing Director Mujerón
The Mercadearte team provided us with effective information and analysis that helped us improve the SEO of our online store. This information was really relevant for taking actions that boosted organic presence in search engines and consequently sales from that channel.”
