Clarke Modet
Clarke Modet is one of the largest groups specializing in Intellectual Property in Spanish and Portuguese-speaking countries, with its main headquarters in Madrid, Spain.
SUCCESS STORY CLARKE MODET
The Problem
Clarke Modet needed not only to attract more corporate clients to increase profits but also to ensure that the new generation and potential future clients understood the importance of Intellectual Property for their businesses.
Since Intellectual Property is a little-known and significantly complicated area for non-specialists, it is often offered as a service to specific market segments. This limited Clarke Modet’s reach and prevented them from connecting with untapped markets that could generate high profitability.
Moreover, Clarke Modet was not well-versed in the digital world. They lacked optimized platforms for digital marketing and had little knowledge of the area.Ā
Hence, we faced several challenges:
Empowering the client through consultancy to understand the possibilities that digital marketing offers.
Creating digital platforms that would allow the brand to connect with a new generation of corporate leaders.
Increasing awareness in untapped markets eager for knowledge of Intellectual Property.
Developing a digital marketing strategy to help them increase visibility and gain new corporate clients.
OBJECTIVES
Our Specific Objectives
Create a community of over 2,000 potential clients within less than 12 months.
Generate a minimum reach of 500,000 potential clients within a year.
Participate in at least 10 events within 12 months to generate demand.
Specific objectives are those set jointly with our clients and are characterized by being numerical and time-bound. This means they must be expressed in numbers (percentages, amounts, quantities) and time (2 weeks, 3 months, 1 year), helping both parties understand exactly what needs to be achieved and within what timeframe.
Cindy LoĢpez
CEO Mercadearte Global
SUCCESS STORY
What Did We Do to Achieve Our Goals?
Our intention was not to compete with other Intellectual Property companies but to capitalize on and retain a completely untapped market that didn’t know they needed us. This aimed to create a wave of recommendations that would reach the ears of members of large companies.
To achieve this, we developed a digital marketing strategy focused on generating demand through inbound marketing. The main goal was to attract members of large companies or young entrepreneurs by offering content with tangible benefits that empowered them to understand the importance of Intellectual Property for their businesses.
Part of the inbound strategy was executed in entrepreneurial environments for several reasons:
Many entrepreneurs work in large companies to finance their ventures, so they could naturally become spokespersons for our services through recommendations.
One of the most important Spanish multinational companies in the world faced a potential loss of clients because the next generation had no understanding of Intellectual Property. Discover how we introduced them to a new generation using digital tools.
After 40 years in the market, one of Venezuela’s most iconic brands decided to enter the digital market with little success. Discover how we increased their engagement rates and made them a favorite among digital consumers on social media.
OBJECTIVES
Our Actions in
the Digital and Offline World
We created digital channels focused on connecting with young audiences, including Facebook and Instagram, and later added profiles on more specialized channels like LinkedIn and X (Twitter) to connect with audiences more focused on debate, the corporate world, and news.
We created an editorial line centered on simple, friendly, and non-technical language to facilitate understanding of the information.
We developed strategic alliances with entrepreneurship programs, universities, business schools, and incubators to help spread the information.
We created e-Books distributed for free on specialized portals with topics related to Intellectual Property, such as “How to Register a Trademark or Patent” and “How to Protect Your Business or Venture through Intellectual Property.”
We identified market opportunities through SEO Positioning analysis, which allowed us to understand the real consumer interest in Intellectual Property.
We used our PR department to secure television spots on channels with audiences of over two million viewers.
We positioned ourselves as facilitators in more than 10 entrepreneurship programs, business schools, and universities.
SUCCESS STORY
The Results
3.500
ORGANIC COMMUNITY
We created a community of over 3,500 potential clients in less than 12 months.
3.000.000
MASS MEDIA REACH
We generated a reach of over 3 million people in less than a year.
1.262%
FOLLOWER GROWTH
We achieved a 1,262% growth in social media followers in less than 6 months organically.
+25
EVENTS
We participated in more than 25 events a year for over 5 years.
Best practices
IN DIGITAL MEDIA
“Best Practices in Digital Media” thanks to the quality of our work.
SUCCESS STORY
What Clarke Modet Thinks About Our Work
Director of Marketing and Alliances
Clarke Modet
“Mercadearte is a responsible and creative agency. They have helped us understand the digital world, entering it with measurable success and achieving effective results with solid support.”
